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Marketing your Art business with Pinterest PDF Print E-mail
Written by Joyce Greenholdt   
Friday, 30 March 2012 14:23


TBF-BannerIn December 2011, Pinterest made the top 10 social networks list at number 5, beating Google + and Linked in. Pinterest is an fairly new social network tool. The reason we are talking about Pinterest is that the main purpose is to share images. This is great for artists. We are visual and we need to be able to share images of our bears.



Pinterest “talk”

To “Pin” is to place an image on a collage style pin board. This is easy to do and Pinterest offer a very simple Pinterest bowsers bookmarklet.

To “Repin” is to repost someone’s pin

A “Pinner” – that’s us the artists sharing images.

Pin board is collage of images under a common category


Copyright – while there is currently a lot of talk about this, it’s safe to pin and promote your own images, and let's face it, you want your work shared, right? That’s why you put in on the Internet. Pin others images when they display the Pinterest button on their site and make sure you have one yourself encouraging people to share your bears on Pinterest.


Types of Boards for Bear Artists

sweet-treats-boardPortfolio boards. Use Create portfolios of your bears. Create boards for types of bears, miniatures etc.

Progression boards, collectors love to see a bear come to life in its many stages.

Inspiration boards, show images that inspire your bears, maybe its colours or fabrics, vintage pieces.

Seasonal boards, this could be Easter, Christmas bears, the list goes on.

Think about other boards you can create, workshops, showing each bear, collectors’ hugs.

Give your boards interesting names.



Top Tips for Pinning

• Complete your profile, add your business art website, description and ensure the visibility is checked to off so search engines can see your profile.

• Link to Twitter and Facebook feeds

• Pin your own blog images

• Pin your own website images

• Get the iphone app so you can repin on the move, even pin images with your camera.

• Add a Follow me on Pinterest button on your blog and website so others know they are welcome to share your images. You may want to add a note saying, “While I prefer you ask before taking any images from my site, I am happy for you to pin away!”

• Pin regularly, like all social media tools you need to keep active.

• Add interesting descriptions, using keywords so people can search

• Share and comment on other pins, along with your own. Of course use good manners and etiquette, just as you would on blogs.

• Pin your own blog images

• Pin your own website images

• Pin your own you Tube videos, not many people are pinning videos yet so get on board with this one early.

• Add watermarks to your images before you place online anywhere.

• Add prices to your pins, you may even be featured in Pinterest’s “gifts” section!

Happy Pinning!


Australian bear artist Helen Gleeson runs Bare Cub Designs, where she offers her own creations as well as patterns and bear-making tutorials. She also runs the website Easy Artspace, which aims to help artists start their own businesses. E-mail your questions and topic suggestions for this blog to her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .